October 2025:
The world’s premier travel and tourism event, World Travel Market London (WTM), is gearing up for what is expected to be its largest and most dynamic edition in history. Taking place from November 4–6, 2025, at ExCeL London, this year’s show reflects the ongoing global recovery of tourism and the growing demand for international collaboration across the travel industry.
Organizers have confirmed a projected 7% overall growth in participation, with the event expanding into newly built halls at ExCeL London. This year, WTM London will feature around 4,000 exhibitors from across the world — including tourism boards, hotels, airlines, technology providers, transport brands, and adventure operators. More than 80 new exhibitors are expected to join the global lineup, representing a strong sign of renewed industry confidence
Global Participation on the Rise
WTM London 2025 is seeing significant momentum from national and regional destinations, with a 9% increase in destination participation and over 135 National Tourism Organisations (NTOs) confirmed to attend. Regions such as Africa are leading this surge, with countries like Morocco and Egypt implementing proactive strategies that continue to attract international attention and investment.
Beyond destinations, the show is also witnessing a remarkable rise in private sector participation. Exhibitors representing non-destination travel brands have grown by 71%, largely due to the popularity of the event’s new ‘Experiences Zone’, which showcases unique travel products and experiential tourism. Accommodation brands have increased by 22%, and technology exhibitors are up by 16%, reflecting the industry’s growing reliance on digital innovation.
New Faces and Big Names
Several renowned global brands will make their first appearance at WTM London 2025, including KOS Island, VIET Experiences Travel, China Nimbus Travel, Nimax Theatres, Kuoni Tumlare, Jabal Omar Co, Latvia Travel, Grand Prix Grand Tours, Corendon Airlines, Barclaycard Payments, Riyadh Air, Regnum Hotels, Addison Lee, and Stripe Payments, among others.
According to international news channel for WTM London:
“This year’s edition will be the strongest and most diverse we’ve ever hosted. We’re delighted to see record participation from both destinations and private sector companies. WTM truly is home to the world’s travel trade, where more than 45,000 verified travel professionals come together to learn, connect, and shape the future of tourism.”
WTM 2025 will deliver the busiest and most inspiring three days imaginable in the travel calendar,.urging visitors to secure their passes early as demand continues to grow rapidly.
A Global Stage for Travel’s Future
In addition to record-breaking exhibitor numbers, WTM London 2025 will also introduce new initiatives such as WTM Trend Fest, celebrating cultural diversity through live performances and global experiences, and WTM TV, a dedicated broadcast platform providing insights and real-time event coverage.
With expanded space, innovative programming, and unmatched networking opportunities, WTM London 2025 is set to reaffirm its position as the epicentre of the global travel industry, inspiring collaboration and innovation for years to come.
Outshine Adventure Representing Nepal
Outshine Adventure, led by Gokul Sapkota, is proud to be part of WTM London 2025, representing Nepal and showcasing the best of Himalayan adventure and cultural tourism of Nepal, The company will highlight its signature trekking experiences — including the Everest Base Camp, Annapurna Circuit, and Manaslu Circuit Treks — along with cultural journeys across Nepal, Bhutan, and Tibet.
As part of Nepal’s tourism delegation, Outshine Adventure aims to connect with international partners, promote sustainable adventure tourism, and share the warm hospitality and spirit of the Himalayas with the world.
📅 Event Dates: November 4–6, 2025
📍 Venue: ExCeL London, UK
🌐 Official Website:london.wtm.com.
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